Lego has begun to roll out its new model for Recognized Communities.
The gist is that there are now two tiers of recognition and three categories (Traditional LUGs, Fan Media, and Online Communities). There was previously no tiers and no distinct recognition for Online Communities.
I received the following email regarding our status:
As a key component of this model, all Recognized Communities will be placed into two tiers to fit both the growth of the Fan Community as well as the different levels of ambition and desire. This tiered approach will allow us to better engage and support the individual needs of each community, in other words put the most effort where it has the biggest impact on the community.
By evaluating Bricks SE based on the activity report and the past records, we believe your community is more locally oriented and focus on a fair amount of activities, contents, or traffic to stabilize the members participation and development. Therefore, we recommend you to be Tier ONE.
Please note that we will have regular evaluations based on the criteria of Presence, Activity, Value Creation, Compliance, Structure and Engagement of each Recognized Community.
In addition, to embrace the trend of digitalization and support the increasing activities based on online platforms, LCE is opening a new category in the LEGO Ambassador Network called Recognized LEGO Online Community (RLOC). Based on the nature that your group is mainly operating on Facebook/forum/Flickr/Naver and has the focus of digital interactive activities, we suggest transferring you from RLUG/RLFM to RLOC to remain your strength and stay on where your group’s interest is. Also, by doing that, the RLOC will have the access to the support which aims at facilitating the online activities mentioned above.
If you disagree to our Tier placement or your new community type, please reach out to us via CommunitySupport@LEGO.com and explain carefully where, how and why you find the placement not to be aligned with your needs and expectations. We will then bring your feedback to the first evaluation during the first quarter of 2018 and reevaluate your placement.
The tier placement makes sense to me. While we are a successful community, we have about an order of magnitude less activity and traffic than some of the larger sites such as Brickset and Eurobricks.
I did want to get some feedback on the distinction between Online Community and Fan Media. Which do you think is a better fit for us?
While we are certainly an online community, at the core we have a small group of highly active contributors producing content that is consumed by a much larger audience (e.g. page views outnumber posts 1000 to 1). In addition, we actively discourage using this site as a place for discussion. Other sites exists for this purpose, and our focus here is on producing high quality Q&A content. Should I advocate for us to be recognized as Fan Media, or does Online Community make sense for us?