I noticed a new question was receiving a surprising number of views for a question only a few hours old with no answers (and no votes as of this writing). So I looked at the question tab on that user's activity, waited a few minutes, and reloaded the page. To my surprise, the views for several of the user's questions increased dramatically.
Here are screenshots:
The views per question can be summarized as follows:
2:55 3:00 3:05 Question
936 986 1010 Controversial Friends comic in the British LEGO Magazine?
828 875 902 Instructions for the LEGO Star Wars Holiday X-Wing (4002019)
816 866 886 Does the LEGO Star Wars Holiday X-Wing (4002019) contain any unique pieces?
845 888 902 What are some LEGO Christmas trees designs I can build?
597 624 647 2001 BIONICLE Trading Card #255?
456 474 489 Complete set of 2004 Knights Kingdom card images?
952 989 1018 What LEGO set has the smallest box?
209 209 209 Is this non-disassemblable LEGO instruction step real?
328 328 328 How can I assemble 2 opposing gears so that the axle rotations are perfectly parallel?
62 62 62 What can I do with all my brick separators? [duplicate]
234 234 234 Replace Battery in LEGO Dino Attack Light-Up T-Rex Head?
394 394 394 Capture video stream from LEGO Studio Camera (Logitech USB webcam) in ev3dev?
Notice the bottom five questions in that table. Those question were ask before the Winter Bash and the views did not change at all, while the newer questions have gained ~100 views each in ten minutes - interesting.
For reference to see just how unusual this is look at the questions page. Normal questions on bricks are getting between 25 and 90 views. HNQs get a lot more 100 though 12000!, the normal number being around 1000 views.
I marked up a screen shot of the questions page, all of Alexander O'Mara's questions are in red and I notated all of the HNQs (When a question becomes a Hot Network Question it is logged). There is no question with over 90 views that was not a HNQ, except for Alexander O'Mara's.
Click for full size (it's big)
Now this part is pure speculation. However it looks like there are phony views being directed towards this user's questions in order to get the "Fashionable" hat.
get over 9,000 combined total views on all questions that you asked during Winter Bash
This probably has something to do with the competition, and the user being in second at the moment... Kind of sad if this is what is going on.