I'd like to get some input on how we run Winter Bash this year. For the past several years, TLG has provided prizes for this via one of our activity support requests. We've offered prizes for most hats, random drawings with a hat threshold, and building contests. Last year, we had a random drawing with a 5 hat threshold and a building contest.
I'm personally considering not offering prizes this year. I received feedback from several folks last year that they didn't realize that there were prizes, or they didn't do anything out of the ordinary to qualify for them. Participation in building contests has generally been low. I'm not sure the prizes drove engagement in a meaningful way.
Using our activity support for prizes, especially around the holidays, ends up being a logistical headache. TLG is backed up at this time of year, so the team that generally processes activity support requests is performing other duties. In the past, it's been March, April, or even May before these prizes have all arrived. In addition to creating a long wait for winners, this delay often causes other issues, such as products going out of stock between when a winner selected them and when they ultimately get shipped out.
I'm interested in all sorts of feedback about Winter Bash, but I'm most interested in the following:
- Are Winter Bash prizes worthwhile versus using our activity support to drive engagement on the site in other ways?
- If we're going to offer prizes, what should the prizes be awarded for?